The upcoming revival of the hit musical Miss Saigon, has achieved a new box office record of £4.4 million tickets in a single day.
The tickets sold by Miss Saigon exceeded the previous record earned by The Book of Mormon in March, when it produced £2.1m in a single day.
“I’m bowled over with today’s box office take. It’s staggering,” said the show’s producer, Cameron Mackintosh.”Today’s response is completely overwhelming.”
The exact total earned when the box office started, was £4,402,371. This earnings also beat the record of the Broadway with$3 million (£1.9m) reported profit taken on the first day of sale for The Producers in 2001.
Miss Saigon has played in 300 cities in 15 different languages, which won many awards worldwide since it first launched in London at the Theatre Royal Drury Lane way back 25 years ago.
Based on the opera Madame Butterfly, Alain Boublil and Claude-Michel Schonberg’s musical narrates the tragic story of an orphaned Vietnamese girl, named Kim, who falls in love with an American GI named Chris.
Although the casting has not yet been announced for the 2014 revival, the show is currently allowed for ticket reservations until October 2014.